Burger King | Conor McGregor presents The Spicy Crispy Chicken Sandwich


Client: Burger King

Agency: Special Operations

Editor: Frederic Brehm

Playback Digital teamed up with Special Operations to take advantage of UFC rivalries in announcing the unveiling of Burger King’s new Spicy Crispy Chicken Sandwich. In the ad, UFC Champion, Conor McGregor hangs out with the REAL King and eats his share of Spicy Crispy Sandwiches, all while throwing verbal jabs at fellow fighters, Floyd Mayweather and Khabib Nurmagomedov.

Playback Digital not only produced the full spot, but we delivered 5 second, 8 second, and 15 second cutdowns, as well as two, unique Snapchat-specific videos, and a 9:16 aspect ratio, hour-long Instagram Live loop.

Fans and haters alike ate it up: 5 million views on Instagram within 24 hours. Not to mention the media, which was buzzing just as much about the new ad, everyone from industry staples like Adweek to MMA blogs and major news sites.