Agency: Weiden + Kennedy
Editors: Gabriela Tessitore, Frederic Brehm
What started as a small idea quickly grew into a series of similar projects for Heineken. Would you drop everything and go on a trip to an unknown location? Working with their agency Weiden + Kennedy, production company Legs Media and nothing but 10 TB of raw footage and a binder of release forms our team of editors quickly crafted this piece. Within a few days the video went viral with over 2 million hits on Youtube and people sharing it across the web. Here is an Ad Age article about the project.