Oxygen | Facebook Live Stream
Agency: Anchor Worldwide
Technical Director: Frederic Brehm
To promote Ice-T's new true crime show, Oxygen and Anchor Worldwide devised a live stream sweepstakes in which Facebook users' mentions make two torches melt through a block of ice containing thousands of dollars in cash.
Playback Digital created an hour-long heads-up display that contained cues for commercials and Ice-T's taunting and encouragement. We built an ran a custom live-stream system which allowed us to make and incorporate last minute graphics, giving down-to-the-wire flexibility in a live setting.