Hail Beauty


Client: Maybelline

Agency: Code and Theory

Editor: Gabriela Tessitore

The pilot episodes for Maybelline’s Hail Beauty contest debuted in paid advertising spaces across YouTube and asked viewers to vote on which New Yorker they thought did their makeup the best while in the back seat of a bumpy cab. Working closely with the Agency we created the custom cab and handled all production and post production for 2 episodes.

Working with Code and Theory we also created countless pitch videos and reels such as the one featured here showing off the features of Maybelline's redesigned website.