Client: American Quality Pistachios

Agency: Anchor Worldwide

Editor: Ian Park

American Quality Pistachios wanted to advertise the power of pistachios in a way they've never done before. Inspired by the energy that pistachios give athletes of all kinds much of it was shot handheld with stark lighting.

Playback Digital was tasked with taking this footage and adding another layer of power by cutting it as if it was an ad for Nike or Gatorade. No punches were pulled, and we turned it up to 11.