Client: Tomorrow Sleep
Editor: Ian Park
Tomorrow Sleep (a company created from the 100-year old mattress company, Serta Simmons) dove into the business of delivered mattresses and needed a way to differentiate itself from the slew of mattress startups. These ads were the first they ever produced and gave Tomorrow Sleep a unique, playful and human characteristic not found in the industry.
Not only did we develop a tone for their brand, but we were also tasked with advertising Tomorrow Sleep’s Sleep System, an end-to-end procedure for getting the best possible sleep. In these pieces, we had to maintain the playful and human qualities of their brand, but also illustrate each element you need to consider in getting a good night's sleep, something that only Tomorrow Sleep offers.