TRESemmé | Get the Look NYFW


Client: TRESemmé

Agency: Edelmen

Director: Frederic Brehm

Lead Editor: Ian Park

For the 2019 NYFW Playback Digital teamed up with Edleman and TRESemmé Australia to pull off an ambitious social media plan.

We organized 2 teams of photographers and videographers to cover Fashion Week events and in real-time shared images of  the hairstyles on the runway to a 3rd team which, with the help of the hair stylist Max May and a TRESemmé influencer, demonstrated how to turn these runway looks into everyday hairstyles. Within two hours of the show we had a How-To video and behind the scenes photos & videos debut across TRESemmé and their influencer channels.

In only 5 days we produced and delivered:

  • 60 videos which live on TRESemmé's youtube page as well as pushed out across social

  • 579 approved photos

  • over 100 organic social posts

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