TRESemmé | Get the Look NYFW
Director: Frederic Brehm
Lead Editor: Ian Park
For the 2019 NYFW Playback Digital teamed up with Edleman and TRESemmé Australia to pull off an ambitious social media plan.
We organized 2 teams of photographers and videographers to cover Fashion Week events and in real-time shared images of the hairstyles on the runway to a 3rd team which, with the help of the hair stylist Max May and a TRESemmé influencer, demonstrated how to turn these runway looks into everyday hairstyles. Within two hours of the show we had a How-To video and behind the scenes photos & videos debut across TRESemmé and their influencer channels.
In only 5 days we produced and delivered:
60 videos which live on TRESemmé's youtube page as well as pushed out across social
579 approved photos
over 100 organic social posts